SEO helps you bring free traffic to your website. However, as a new blogger or business owner, you obviously don’t want to spend money on buying fancy SEO tools.
Is it possible to optimize your website’s SEO while getting the maximum benefit and without spending any money?
Yes, it is totally doable. In fact, the most essential SEO tools that every website need are mostly free.
In this article, we will walk you through some of the best free DIY SEO tools for publishers and small businesses.
Google Search Console is a free tool provided by Google to help website owners see how their website is performing in search.
It helps you see which keywords your website is ranking for. You can find keywords where you may be ranking at 11 or 12. These are the low hanging fruits that you can work on and boost your search rankings.
Google Search Console also provides a lot of useful data about keywords, backlinks, mobile usability, indexing issues, and more.
This data becomes available as soon as you sign up. You don’t get to see the historical data. This means you need to verify your domain on Google Search Console as soon as you launch a new website or blog.
The best part about SEO is to see what happens when users arrive on your website. Where they come from, and what they do on your site.
This is where Google Analytics comes in. It is the best analytics tool on the market and is available for free to all website owners.
It provides a treasure trove of information like your top-performing content, top-selling products (under enhanced eCommerce reports), conversion tracking, events, and form tracking, and more.
For detailed instruction, we made a Google Analytics video tutorial for beginners, make sure to check it out.
Keywords are terms people enter in search to find the information they need. As a publisher or business, you want to find and target those keywords to get more traffic to your website.
Google Keyword Planner helps you find those keywords. You just enter a few topics related to your business or content, and it will give you a lot of new keyword suggestions.
You can write a new blog post by using those keywords or improve your existing content by adding new keywords.
Bing is the second most popular search engine on the market. They also have a set of free tools called Bing Webmaster Tools.
Similar to Google Search Console, it helps you see how your content is ranking in Bing search results, backlinks, and alerts you if there are any issues in indexing your website.
A lot of publishers and businesses focus on Google Search Console while missing out on a ton of useful information available on Bing Webmaster Tools. Comparing the two sets of data gives you a much better perspective on how to grow your organic traffic.
Speed is a very significant factor in search engine rankings. Simply put, a faster more usable website, gets more love from search engines than a slower website.
Speed affects user experience on your website, and search engines want users to not just get the information they need but get it instantly.
Google Pagespeed Insights is a free tool that helps you check how fast your website is loading for both mobile and desktop users. It will then also show you practical tips on how to improve your website speed and performance.
Now a lot of this information will be too technical for most beginners, but just improving this score a little bit will make your website much faster.
Ahrefs is a paid SEO tool and quite expensive too. But they do offer a free SEO toolbar extension that you can use on your browser.
Ahrefs’ SEO Toolbar helps you see how your competitors are doing in search results. You can use it to track keywords, monthly searches, estimated traffic, backlink count, and more.
This information helps you understand what makes your competitor rank higher and then you can emulate their strategy to outrank them in search results.
KeywordTool.io is a free keyword research tool. You can use it to find out keywords for Google, YouTube, Bing, Amazon, Play Store, and Instagram.
You just enter your keyword about any topic, and it will generate a list of long-tail keyword suggestions. A free version is limited to up to 750+ keyword suggestions.
These keywords help you find ideas for new blog posts, alternative terms your customers may be using, questions that perhaps you can answer on your website, and more.
Keyword research is a major part of the DIY SEO toolkit, for more such tools see our list of the best free keyword research tools that you can use.