If you are planning to start an online business or any business for that matter must know your target market. Who is going to buy this product? This is a simple question but if you research and find out specific niche market then you cut down more than half of your competition. This will increase your likelihood of success. Also, it is a lot more easier for you to target specific audience and their needs in your marketing and ad copy.
In this post, I am going to show you a simple process to find out specific target audience to whom you can easily sell your product.
What Is a Target Audience?
Your target audience may include a specific group of demographics, such as men in their 20’s, parents, or grandparents; location, such as people who live in NYC; or behaviors and interests, such as dog owners or sports lovers.
Every target audience has specific interests and may engage differently with your marketing campaigns.
Why Target Audience Matters
If you know…
- Who the people are, you know how to get to them (the blogs they read, the sites they visit, the stuff they search in Google, etc.);
- How they describe the type of services you offer, you can word the copy on your site to match the conversation in their head (very important!);
- How they choose and compare products in your category, you know how to structure and prioritize content on your site;
- What they want, your value proposition can state exactly that and the whole site can be 98% relevant to them;
- What they don’t care about, you can dismiss and cut it from the site;
- How their life is better thanks to your service, you know which end-benefits to communicate.
It’s all about relevancy — if what you offer and how you present it matches their state of mind, you have gained a customer.
If your customer is “everybody,” you’re making it extremely difficult for yourself — nobody identifies with “everybody.”
Target Your Existing Customer Base
If you have an existing customer base then you can easily find out who is buying more of your product. You should look for basic characteristics and interests of those people. It is very likely that other people like them could also benefit from your product/service.
Understand Your Competitors
Regardless of marketing, you must know your competitors well to make an impact in your current market. But to find your target audience, and what they want, you’ll also need to better understand the competition. Pull together relevant information about your industry, the market, your competition, and most importantly, the broad potential customer you have identified. How have your competitors marketed their products/services, and to whom?
Choose specific demographics to target.
Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors:
- Income level
- Education level
- Marital or family status
- Ethnic background
I hope you find this post useful. If you need help with your website SEO and conversion optimization then please feel free to contact me.
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