Repair your online reputation before things get difficult for you. In this post, I am going to tell you why your online reputation is important and how you can restore it if someone posted bad comments about you on the Internet.
Having a bad online reputation might ruin your relationships, career, or business.
What is a Damaged Online Reputation?
Anyone on the Internet can search for you by your personal or company name. If they find negative information such as bad customer reviews, negative news about the business, or anything negative they might not want to do business with you.
A damaged online reputation can be fixed but it is not an easy process. It takes a lot of time and effort to repair your damaged online reputation.
In Google search results, you or your company should reflect positive vibes. This helps brands to gain trust from potential customers.
Why Is It Important to Repair Your Online Reputation?
If you want to improve your health, wealth, or make any new relationships then the first thing you should do is repair your online reputation.
- It will recover your overall brand trust. People will more likely do business with a company that has positive reviews and a good reputation.
- Believe it or not, having a stellar online reputation has effects on your overall well-being.
- It would be much easier for you to build new professional or personal relationships.
What is a negative search result?
In short, Any page that is showing up negative information about you or your business in the search results.
Negative search results might damage the Internet reputation of a business or an individual. This will lead to huge revenue loss and sometimes complete bankruptcy.
Repairing that Internet reputation is called online reputation management.
Here is How You Can Repair Your Damaged Online Reputation?
Always consider your business name as a brand name. Prospect most likely search your brand name on Google when they heard about your business from someone. By fixing your Internet reputation you can also promote your business online.
I have helped businesses and brands repaired their damaged online reputation. So, I am going to share online reputation management techniques, which I find most useful when fixing the reputation of my clients.
First of all, keep calm and take a deep breath. You can fix your online reputation but it might take some time. It could be weeks, months, or even years. It mostly depends on how big and reputable is your brand.
- Find out negative search results, reviews, or websites that are damaging your reputation. Create a list, or export all the search results.
- Monitor your online reputation consistently.
- If there are negative comments and reviews then devise a response plan.
- Create a content strategy for new positive stories.
Create a Solid Content Strategy
It should be one of the top priorities of your reputation campaign. Because without content, it is impossible to fix or repair an online reputation. So, how you should create a content strategy?
First of all, you should know the critical or damaging points of your product/service. If there are already negative reviews or comments then it would help you understand why people are talking negatively about your brand.
When you have a great understanding of your critical areas, it would be much easier to create a strategy. Now, find out the platforms that you are going to use to publish this content.
There are a lot of platforms that you can use to improvise your content strategy. Here are a few platforms:
- Start a blog on your website
- Create content for social media platforms
- Respond to negative reviews
- Publish posts on relevant blogs as a guest blogger
- Answer people questions on forums and online communities
Update Your web Properties Frequently
Whichever website, blog, or social profile that you own, keep them updated regularly. It is a quite helpful way to get more exposure for your business. Also, keeping your online presence up to date will tell Google that those particular web properties are more active and relevant than the other links.
What will happen? Google will rank higher your web profiles and websites. It is a tested strategy and helped a lot of my clients in pushing down seriously damaging news about them.
Guest Posting on Influential Blogs
Guest posting is one of the great ways to promote your business online. Here are some of the great techniques which you can use to publish a blog post on any influential blog within your business niche.
- Find out targeted blogs that your audience likely read.
- Check out their website for a ‘Write for Us’ page.
- Make a list of those sites, their contact details. If there are guidelines to publish content on their blog then read them too.
- If you are a writer then curate article topics that might interest those blogs.
- Pitch them with your article idea and how it would benefit their blog audience.
- Wait if they don’t respond then send a follow-up email.
I hope this process will get you started with guest posting. Always offer webmasters something of value in order for them to let you publish a blog.
Create Web 2.0 properties
Web 2.0 sites such as WordPress, Medium, Blogspot, or Tumblr are easy to use and create. There are thousands of such free blogging platforms which you can use to promote your business as well as repair your online reputation on the Internet.
However, I would recommend that create a few such blogs which you can manage and use frequently. If you have a team of content writers that would make things much easier for you. Publish content on them regularly and make sure that all the posts are correctly optimized for search engines.
Here are some web 2.0 websites that you can use for free:
YouTube Video Content
Youtube is one of the trending platforms to advertise or promote your business on the Internet. You can use it to promote your brand, boost your influence, attract new customers, and repair your online reputation.
YouTube videos tend to rank higher on Google search. If you keep creating content on YouTube then your content might show up on the 1st page of Google. It is a great platform that can be used to build up your online reputation.
However, you have to use a great content strategy and use keywords in the title and description that you want to rank for. For example, you want to rank these videos for the keywords “John Smith” then you should use these exact keywords within your video title, description.
Google Business Listing
If you are a local business then Google Business listing not only helps you with reputation management but will also improve your sales. However, if you are an individual posting your address is not a very good idea. So, this will work for businesses and brands only.
You can use it to promote your business such as if you are a restaurant then users can easily find you on the maps.
You have to keep an eye on customer reviews though, any time a customer leaves a bad review then you must respond to that in a positive way. Don’t blame the customer if you did the wrong but respond to what your customer said in the review.
Link Building Strategy
It is an effective SEO strategy to rank websites on the 1st page. Link building can also be used in online reputation management. You can build authoritative backlinks to your website to increase its ranking.
When you have some positive web properties such as a website, web 2.0 blog posts, and guest blog posts you can easily interlink them together. It will rank them better in the search results and hopefully bring the negative results down from the 1st page.
- You can build authority backlinks to positive search stories on your brand or business name.
- This is an effective way to suppress negative search results and improve your brand trust in the customer's eyes.
- The quality of backlinks is quite important. So, make a few but powerful backlinks.
Social Media Profiles
We are living in a social media bubble. All our friends, favorite businesses are using social media accounts to connect with the world. It is a great opportunity to bring in new customers for your business as well as creating awareness of your brand.
You can create social media profiles on Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. Creating those pages will help you repair your online reputation.
You should create a content strategy for managing your social media profiles. Keep them updated as regularly as possible. You can use tools like Hootsuite to schedule posts for a week or even a month.
I hope you find this post useful. If you need help with online reputation management then please feel free to contact me.